Reach your share of the Total Traffic Network audience every week. The Total Traffic Network reaches over 400,000 different people each and every week.**
According to the US Department of Transportation, over 70% of all adults in the Mobile/Pensacola Area are out of their homes between 6am and 7pm each Monday through Friday…and over 72% of all area adults drive a car, truck, van or SUV alone.
The Total Traffic Network is made up of Clear Channel Radio’s Gulf Coast (Mobile/Pensacola) 6 Station Radio Group and provides our area commuters, residents and visitors with valuable up to date, real time information regarding traffic delays due to
accidents, fog, floods, road construction, heavier than normal
traffic congestion, road closures, etc.
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People actively seek out, choose to listen and pay attention to our “time saver traffic reports” everyday…they depend on us to provide the daily traffic information they need.
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By sponsoring traffic reports, your marketing message will reach a captive audience, consumers in their vehicles and more likely closest to their point of purchase.
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The Total Traffic Network will partner with you to make sure that your business’s message reaches enough of your target audience with enough frequency to drive home your message and generate the business you need.
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Each Total Traffic Network Full Package provides several valuable marketing tools for you and your business. First…traffic reports only air in the most desired dayparts on radio. Time Saver Traffic reports air in Morning Drive and Afternoon Drive, Monday through Friday only. Messages that air with traffic reports have greater attention and retention than any other ads on a station. (source: Broadcast Architecture Study.)
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Each Commercial Sponsorship consists of an opening billboard and a :15 second digitally produced commercial.
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As a public relations tool…you generate good will as the provider of this valuable community service…with opening billboard’s branding your name and your business for “top of mind awareness” in our listeners minds. “This time saver traffic report brought to you by… (your business name here).
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Also immediately following the traffic report we air your :15 second digitally produced commercial. We provide the best quality production at no extra charge…and we can change your message as often as you like. You can also run different ad copy on the various stations if you choose.
** (source: Sp05/Fa04 ARBITRON, Persons 12+ Mon-Fri 5:30a-7p)
For Advertising Rates and Information...
in Mobile call 251-450-0100 and in Pensacola call 850-473-0400
© 2008